“The identity system is inspired by zooxanthellae, the microorganisms that live within coral reefs and give them their colour. Their particle-like forms informed both the logo and the packaging concept.”
“The identity system ins inspired by the zooxanthellae, living organisms inside the coral reefs that provide them with colour. Their particle like structures informed the logo and the concept for the packaging.”
“Hue’s message goes beyond the packaging. Through the app, users can not only access the usual product features, but also visualise the brand’s impact by seeing how reef protection grows alongside product sales.”
“Initial sketch of Hue’s pop-up, featuring white zooxanthellae-inspired sculptures that open to reveal vibrant colours and display the packaging.”
